We are excited to introduce you to one of The Scout Guide Birmingham members, Brian Boehm. Brian is a native of Birmingham with a passion for real estate and the Magic City. He and his wife have been experiencing the joys of feathering their nest and will soon be welcoming a little addition to their home in a few months. Brian’s knowledge of the Birmingham area and his life experiences have provided him with close to a decade of successful real estate expertise.
As a real estate broker for RealtySouth, Brian’s primary goal is to advise his clients in making informed and sound decisions about the most significant personal financial transaction of their lives, buying or selling a home. Brian stays on top of current market conditions and focuses on taking time with each of his clients to understand their unique needs.
We sat down with Brian to get a behind the scenes look at a recent listing to find out what it takes to go from “For Sale” to “Sold”. Brian recently listed renowned architect, Bill Ingram’s home, which we are featuring in this post, and it sold the first week on the market above list price with multiple offers. The following step by step outline provides a road map for how painless and quick it can be to sell (or buy) a home with the help of a seasoned professional like Brian Boehm.
Step 1: The Visit
Once you contact Brian regarding your home, he will pull comps from the area and schedule a site visit. Communication is vital in the buyer-agent relationship so be sure to share as much information about the needs and dreams you have for your new home. Focusing on a few geographic areas is also important in narrowing in on what you want. Brian knows how neighborhoods are performing in the market which is great for out of towners as well as locals.
Step 2: The Plan
Brian creates a personalized marketing plan for each client so he can approach the sale in a way that will get it sold. At this stage Brian meets with his clients to walk them through the process according to his plan which includes action steps for the homeowner. It is critical that a home is in optimal condition for potential buyers. Think curb appeal, cleanliness, fresh scents and cutting the clutter for a home tour that will wow shoppers. A little more work on the front end will typically pay off on the back end!
Step 3: The Showing
After the punch list is complete Brian comes back to document the home for online viewing. This step cannot be overstated because in today’s real estate market online shopping is where potential buyers begin, also known as a home’s first showing. Making a home look picture perfect is what will take a shopper from just browsing to scheduling a visit. Edit your home like a magazine spread, less is more; let your home’s architecture make a statement. The fact sheet goes hand in hand with the pictures, if there is anything that makes your home stand out from the competition this is the place where it will show.
Step 4: The Network
Brian Boehm knows his network and admits marketing to agents is just as important as marketing to buyers. Connecting the dots is what makes Brian effective in his work. Timing is key in real estate, certain times of the year or month are not ideal for a new listing but a realtor can draw interest by announcing “Coming Soon”. One of many strategies Brian discusses with clients during the planning phase.
Step 5: The Offer
The negotiation phase is probably the most important reason why you want Brian Boehm on your team. A trained professional can guide you through the back and forth. His patience and enthusiasm to get the job done right will save you time and money.
Step 6: The Closer
Brian’s goal for sellers is to sell your home as quickly as possible for the best price and for the buyer to meet your specific needs. Why work with Brian Boehm? You will find your real estate goals exceeded which means more money than on the open market and minimal effort on your part, a win-win.